Case Study: ByTheRiverside

Client Overview

Client: By The Riverside
Location: Sethumadai, Pollachi, TN, India.
Website: www.bytheriversidesethumadai.in

ByThe Riverside is a serene resort nestled in the lush landscapes of Sethumadai, known for its private swimming pools, mountain views, and tranquil farm stays. The resort aimed to enhance its online presence, improve search rankings, and increase customer engagement.

Objective

To elevate ByThe Riverside's digital footprint by focusing on:

Improving Google My Business (GMB) visibility.
Boosting keyword rankings for competitive search terms.
Enhancing organic traffic through strategic SEO efforts.
Resolving technical website issues for a seamless user experience.

Challenges

Low visibility for competitive keywords like "Best Resort in Pollachi", ”Best Resorts in Pollachi with Private Swimming Pool”,” Farm Stay in Pollachi” and "Resorts in Sethumadai."
Duplicate GMB profiles affecting search accuracy.
Slow website speed and unresolved technical SEO issues.
Limited backlink profile and low domain authority.

Solutions Implemented by Shriasys

1. Google My Business Optimization

Removed duplicate profiles
Fixed the exact location on Google Maps.
Timely response to the reviews
Regular update on GMB with fresh visuals.

2. Keyword and SERP Performance Boost

Strategically improved keyword rankings for competitive terms by optimizing on-page content and targeting high-priority queries.
Focused on local SEO to capture searches effectively.

3. Off-Page SEO Enhancements

Executed a structured off-page strategy that included acquiring high-quality backlinks to improve domain authority and online visibility.

4. Technical Optimizations

Improved website speed significantly:
- 1. Mobile load speed reduced from 46.8s to 3.7s.
  2. Desktop load speed optimized from 20.8s to 1.9s.
Fixed broken links, implemented HTTP/2+ protocols, resized images, and added ALT attributes.
Mobile Responsiveness: The website was completely optimized for mobile devices, to ensure that visitors that access the site from mobile devices have an experience customized to their device.
Domain Authority : Increased domain authority from 1 to 10.

5. On-Page SEO Activities

Added targeted landing pages and optimized blog content to address key customer queries.
Enhanced internal linking to improve site navigation and content discoverability.
Booking module with payment gateway is included which increases the session traffic.

Results Delivered

Improved Rankings

"Best Resort in Pollachi" changed from 45th Position to 2nd Position.
"Best Resorts in Pollachi with Private Swimming Pool" from 56th to 1st Position.
"Farm Stay in Pollachi" from 69th Position to 5th Position.
"Resorts in Sethumadai" from 20th Position to 3rd Position.

Traffic Growth

Organic traffic grew from 288 in December 2023 to 841 in May 2024, reflecting a 3x increase in visibility.

Enhanced User Experience

Faster loading speeds and seamless navigation resulted in higher engagement and reduced bounce rates.
Local SEO efforts ensured accurate visibility and improved customer accessibility.
Booking module with payment gateway ease the booking and payment.

Boosted Credibility

Domain authority increased from 1 to 10, establishing By The Riverside as a trusted resort in the digital space.
Improved on-page SEO score from 60 to 83 through optimized content, meta tags, internal linking, and enhanced user experience.

Conclusion

By The Riverside’s collaboration with Shriasys resulted in a significant digital transformation, enhancing its search visibility, customer engagement, and overall online presence. The resort now stands as a top choice for travelers seeking a luxury stay in Sethumadai.

S. No	Keywords	Before SEO	After SEO
1	Best Resort in Pollachi	5th Page 5th Position	1st Page 1st Position
2	Resorts in Pollachi	5th Page 4th Position	1st Page 1st Position
3	Resort near Riverside	Not Indexed	1st Page 1st Position
4	Farm stay in Pollachi with Swimming Pool	Not Indexed	1st Page 1st Position
5	Private Pool Resorts in Sethumadai	Not Indexed	1st Page 1st Position
6	Best Resort in Pollachi for Family	4th Page 8th Position	1st Page 1st Position
7	Best Resorts in Anaimalai	Not Indexed	1st Page 1st Position

Case Study: ByTheRiverside

Client Overview

Objective

Challenges